Shaping National Identity. Designing Global Excellence.

I’m a designer, entrepreneur, and autodidact obsessed with making a dent in the universe.

I was 20 when I realized that design lives longer than the person who created it. That realization has driven every step since. From the Air Force to the Israel Prize, I’m dedicated to shaping the icons of a country. I don’t just design logos; I build visual legacies. As the Creative Director shaping the Israeli Air Force’s identity, I’ve translated complex military strategies into undeniable symbols of strength. Designing the historic Israel Prize statuette taught me the profound weight of national heritage.

But my drive doesn't stop at institutions. As an entrepreneur and AI enthusiast, I'm actively building the next generation of digital products and startups, merging cutting-edge technology with uncompromising aesthetics. I’m an autodidact, an artist, and a builder. If your vision deserves to be remembered, let’s create something that matters.